Wednesday, May 22, 2013 at 6:47PM CA4LA, which is pronounced Kashira (4 is ‘shi’ in Japanese), was founded in 1997 in Nishinomiya in the Hyogo prefecture and has been using equipment passed down from a previous hat factory with itself 100 years of rich heritage.
CA4LA, Hats, Made in Japan, Serpentine Tuesday, May 14, 2013 at 10:27AM
For the sixth short program "signature" les ateliers ruby team up with ill studio, the parisian multidisciplinary creative platform, known for their collaborations with louis vuitton, lacoste, colette, nike and christophe lemaire among others.
The studio have reinterpreted the three iconic models of the brand with the desire to transform the very nature of the object through a work on material and color.
The result is a series of helmets decorated with a unique "venecia" pattern created by ill studio for the occasion, recalling the work of "redesign" and ornamentation of the early 80s postmodernist designers as alessandro mendini and robert venturi.
The collaboration comes in a white or a black version of the three ruby classic models: pavillon, belvedere and castel, each edited in a limited series of 50 numbered helmets.
Ill Studio, Les Ateliers Ruby Monday, May 13, 2013 at 4:09PM Chosen Few, film Monday, May 13, 2013 at 12:32PM
Come check out our new website with all our product and to buy online simply send us an email with your order to info@theserpentine.net. The blog will no longer be updated with styles and sizes, please refer to the new site for the most up to date listing. However new product drops and other news will continue on the blog.
Sunday, May 12, 2013 at 12:51PM 
Lots of new styles and restocked in sizes. Already selling out.
Tshirts, Pants and more.
Common Projects, TNBP