CA4LA, which is pronounced Kashira (4 is ‘shi’ in Japanese), was founded in 1997 in Nishinomiya in the Hyogo prefecture and has been using equipment passed down from a previous hat factory with itself 100 years of rich heritage.
For the sixth short program "signature" les ateliers ruby team up with ill studio, the parisian multidisciplinary creative platform, known for their collaborations with louis vuitton, lacoste, colette, nike and christophe lemaire among others.
The studio have reinterpreted the three iconic models of the brand with the desire to transform the very nature of the object through a work on material and color.
The result is a series of helmets decorated with a unique "venecia" pattern created by ill studio for the occasion, recalling the work of "redesign" and ornamentation of the early 80s postmodernist designers as alessandro mendini and robert venturi.
The collaboration comes in a white or a black version of the three ruby classic models: pavillon, belvedere and castel, each edited in a limited series of 50 numbered helmets.
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